Campaigns

Campaign Photography & Commercial Films

Editorial jewellery campaign photographed in natural light for a luxury fashion brand
luxury jewelry film shoot with hand wearing bracelet

LUXURY JEWELRY BRAND CAMPAIGN FILM / DOP

As Director of Photography, I had the opportunity to accompany this campaign from its earliest creative development through to production, working closely under the direction of the film's creative director. Filmed around the breathtaking Rayanne Lake in El Fayoum, Egypt, with an additional adventure shoot in Luxor, the project combined cinematic storytelling, a talented international crew of over thirty people, and a clear visual vision.

Being involved from concept to execution allowed every frame to be captured with purpose, making this one of the most rewarding productions I've worked on.

High End jewelry video shoot with woman wearing a necklace
A woman with long, dark hair, earrings, and a bracelet, holding a small bamboo plant near her face, with sunlight and a bright sky in the background.
“The Lotus Collection revers Ancient Egypt, captured in the film that was shot within an iconic Egyptian Landscape to depict the banks of the Nile in past times”
— AZZA FAHMY
Silhouette of a woman walking on a sandbar at sunset with water reflections and a colorful sky in the background.
Silhouette of a bird flying over a body of water at sunset with a hilly landscape in the background.

AZZA FAHMY / JEWELRY VIDEO CAMPAIGN

A woman wearing a large black hat with a wide brim, black lace top, layered necklaces, and bracelets, standing in front of a vintage amplifier.

“NEW BEGINNINGS” / FASHION CAMPAIGN FILM

FILM DIRECTOR & PHOTOGRAPHY


New Beginnings is the first campaign I conceived and directed from start to finish.

Developed in close collaboration with Belgian fashion label Sarah de Saint Hubert, the project brought photography, film and original music into a single creative vision.

From the initial concept through creative direction, photography, filmmaking and editing, every element was designed to express the brand's identity through a cohesive fashion film and campaign imagery.

The original score, composed by Sarah and her husband, became the foundation of the edit, shaping the rhythm of the fashion film as much as the images themselves.

A woman with dark hair and hoop earrings sitting in the back seat of a vintage car, wearing a white blazer and blue jeans, with her arms crossed and looking at the camera.

As Creative Director, Photographer and Video Director, I led the project from concept to final delivery.

I directed the moving image production while working with a Director of Photography behind the camera, and I edited the final fashion film.

For the stills, I combined digital photography with medium-format film and compact point-and-shoot cameras, creating a visual language that felt tactile, spontaneous and timeless.

The references drew from contemporary fashion editorials, road movies and a subtle rock-and-roll energy.

A young woman stands on a crosswalk in an open space, wearing a wide-brimmed black hat, dark oversized shirt, black boots, and holding a large bag with a patterned scarf hanging from it. The image is in black and white.
A woman wearing a wide-brimmed hat with a feather, leaning against a car, looking down, dressed in dark lace and jewelry, in a black and white photograph.

The production was intentionally lean but built around exceptional collaborators: a talented stylist, an invaluable lighting and photography assistant, and a model whose presence perfectly embodied the spirit of the collection. Working within and around an industrial warehouse, we transformed a limited environment into a diverse visual playground, using the surrounding roads and an American muscle car to create scale, movement and contrast across the campaign.

New Beginnings marked a defining moment in my practice as the first campaign I led creatively from the earliest ideas through to the final edit.

More than producing images, the goal was to create a coherent visual universe where fashion and sound could exist as one.

SARAH DE SAINT HUBERT / SS’21 CAMPAIGN

Black and white photo of a young man and woman standing against a wooden building. The man is wearing a white T-shirt, and the woman is wearing a tied black top and jeans. They are looking in different directions, with shadows cast in front of them.
A black and white photo of a young man and woman posing outside a wooden building. The man, on a ladder, rests his arm on his head, while the woman, leaning against the wall, holds a handle.
A black-and-white photo of a young woman with long wavy hair, wearing a sleeveless white top and dark jeans, standing outdoors against a background of weathered shipping containers.
A young man standing in front of stacked shipping containers, wearing a white Diesel sweatshirt and distressed jeans, in a black-and-white photo.
Black and white photo of a young woman and man posing outdoors, with the woman standing slightly behind and to the left of the man, both looking at the camera with serious expressions.
Black and white photo of a young man and woman standing outdoors in front of a wooden structure. The woman is in the foreground wearing a sleeveless crop top and high-waisted jeans, looking serious. The man is behind her, leaning on her shoulder, wea
A young man in a white T-shirt and jeans leans on a ladder of a Ferris wheel structure on a boat, with a cityscape in the background.
A young woman with shoulder-length hair stands against a wooden wall with painted numbers and letters, wearing a tied-up t-shirt and jeans, casting a shadow on the wall.

DIESEL / EDITORIAL E-COM CAMPAIGN / PHOTOGRAPHY

This editorial e-commerce campaign for DIESEL JEANS reflects my ability to balance the precision of commercial fashion photography with a more editorial visual approach. Shot on location in Antwerp, the project demonstrates my experience directing models and delivering imagery that serves both the brand's commercial objectives and its creative identity.

DIESEL x VEEPEE / E-COMMERCE CAMPAIGN

PUMA / EDITORIAL E-COM FILMS / FILM & EDIT

These editorial e-commerce films for PUMA demonstrate my approach to creating commercial content with energy and intention. From directing the performances to filming and editing, the focus was on transforming short product-driven videos into dynamic pieces where movement, pacing and music work together to strengthen the brand's visual identity.

PUMA x VEEPEE / YOUTUBE ADS

PUMA / E-COM RUNNING CAMPAIGN / FILM, EDIT & ORIGINAL SOUNDTRACK

This campaign for PUMA was an opportunity to explore the relationship between movement, image and sound. While filming alongside a photographer on a parallel stills production, I adapted the video direction to the chosen locations, focusing on creating energy and flow that complemented the running and fitness collection.

Collage of five images featuring young men in athletic gear, with indoor and outdoor urban and industrial settings, some with smoky effects, performing athletic and dance moves, and wearing Puma-branded clothing and shoes.

In addition to directing, filming and editing the project, I composed the original soundtrack specifically for the film. Developing both the visual and sonic identity gave me complete control over its rhythm, allowing the music to influence every cut and camera movement from the earliest stages of the edit.

This project reflects a broader philosophy that informs my work today: strong films are built through the dialogue between disciplines. Understanding the language of cinematography, editing and sound not only makes me a more versatile creative, but also allows me to collaborate more effectively with specialists, knowing how every role contributes to a cohesive final piece.

  • Model : Gaël @ Dominique Models

    Stylisme : Sabrina Sierra / AD & Photo : Nicolas Velter

    Film, Edit & Original Soundtrack : Micha Margo

    BELGIUM, 2019

PUMA x VEEPEE / YOUTUBE AD

BAG BRAND E-COM AD / LIGHT, FILM, EDIT

This editorial e-commerce film demonstrates my ability to create a luxury visual identity within the constraints of a studio environment. By designing the lighting, directing the model and crafting the final edit, the objective was to elevate a product-focused campaign into a refined brand film where every frame feels intentional.

NATAHN BAUME x VEEPEE / Youtube AD

⇾